I'm a UX designer from Philadelphia, USA.
An advocate of simplicity, I'm always excited to solve design challenges using resources within constraints. Thinking 'inside' the box is something I practice to keep it simple(stupid) and break down complex problems for ideating innovative solutions that address the actual needs.
Music streaming services have become the primary channel for listening to songs. There exist a variety of platforms that offer music streaming services. Services must stand out in the market and provide unique streaming experiences to their users. I re-designed the YouTube music experience and conceptualized two novel features to attract more users to the platform.
Designing for behavior change is challenging as it requires a deep understanding of the users' needs and motivations. In this project, I designed a habit-forming product to incept the hygienic habit of cleaning one surface daily. I was pleased to have the opportunity to study and implement the hook model from Nir Eyal's book - Hooked. This project is special for another reason - I got to design a Non-GUI physical solution using the same principles of habit-forming products. The project shows how the rules of UX are not limited to the screens and go beyond the digital world.