Music streaming services have become the primary channel for listening to songs. There exist a variety of platforms that offer music streaming services. Services must stand out in the market and provide unique streaming experiences to their users. I re-designed the YouTube music experience and conceptualized two novel features to attract more users to the platform.
User research | Mobile app | Website | WatchOS
Designing for behavior change is challenging as it requires a deep understanding of the users' needs and motivations. In this project, I designed a habit-forming product to incept the hygienic habit of cleaning one surface daily. I was pleased to have the opportunity to study and implement the hook model from Nir Eyal's book - Hooked. This project is special for another reason - I got to design a Non-GUI physical solution using the same principles of habit-forming products. The project shows how the rules of UX are not limited to the screens and go beyond the digital world.
Hygiene | hook model | Mobile app | Non-GUI product
Method is a hygiene brand involved in the manufacturing and selling of hygiene products. With a wide range of product categories, they currently sell products offline. This project aims at redesigning Method's website by integrating e-commerce elements.
E-commerce website | Heuristic analysis | Design audit
To increase Method's customer base, the eco-community feature was designed to showcase the sustainable values of the brand, and the impact Method has had on the environment. This standalone feature aims at expanding Method's eco-conscious customer base.
sustainability | social networking | gamification